The Content Engine

One team runs every channel, every day.
Awareness for Project Europe, and an ecosystem that compounds around it.
New shoots and the Year 1 archive, cut into a library of 9:16 clips: to grow Project Europe’s reach, win more applicants, build investor FOMO, and further the message of European tech.

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01 — What the work did

One film filled a pipeline.

Lavoit — the film that sold

We made Lavoit’s founder film in September 2025. Project Europe posted it. In Nils’s own words: “After that video we got over 20 inbounds and closed about 25% of them.” On comparable hydrogen-software contract values, that’s roughly €150K–€800K of year-one business from one film.¹

LAVOIT — OPERATIONAL INTELLIGENCE · 1:47 · SEP 2025

¹ Inbound and close figures from the founder directly; contract values undisclosed: range estimated from comparable hydrogen-operations software pricing, not audited revenue.

02 — The moment that travelled

One post outran
a media budget.

May 2026: a raw clip of Cerebionics’ founder flying a drone by thought, posted once on Kitty’s personal X. 30–200× the account’s typical post. The same moment on the company’s own channels peaked at 604 reactions: the audience follows the moment, not the channel.²

0^K

views

0

likes

0

reposts

0

bookmarks

Neither Lavoit’s film nor this was planned. The engine makes them routine: founder moments, produced weekly.

Kitty Mayo on Agnessa Pedersen — x.com

Post metrics live 10 Jul 2026 (plus 115 replies · 106 quote posts). ≈ $3–5K equivalent paid reach at 2026 tech-vertical CPMs, before any credibility premium.

03 — The daily fleet, cut from your rushes

Three posts, three platforms, one cowork. No new shoots.

PE

Following · For You

MORE INTENSE GROWTH SINCE JOINING PROJECT EUROPE

@projecteurope growth since joining PE ↗

Marcus — co-founder, Zellify (PE cohort) · day 2 interviews

PE

Reels

I DECIDED TO GO IN AND DO THE GRIND

@projecteurope Original audio

Daniel Kjellén — founder, Tink · guest talk, day 2

PE

Shorts

IF YOU CAN'T SELL IT, IT'S WORTH ZERO

@projecteurope Subscribe

CoreWeave — guest talk, day 1

Cut from the archive in an afternoon. Native hooks in the first 3 seconds.

Concept mocks — frames from the London '26 rushes, graded and reframed; captions from the edit-system transcripts. Nothing here has been posted.

04 — The depth layers, same rushes

The 30-second story.
The talk that converts.

PE

FOCUSING A LOT ON THE INPUT

0:22 / 0:28

30s bracket — the full answer; the short on the previous slide is its hook

there's just a trade-off between preventing a very powerful model
from doing something bad and making it not so useful

PE

Anthropic × Project Europe — Stephan von Perger, London Cowork '26

Project Europe · full talk · 1:02:14

Why both layers

Sub-15s clips get ~3× fewer views than 60–120s cuts. The 30s bracket carries the story; the full talk is where a founder decides to apply: the layer that converts.

The archive is stacked

Year 1 already holds Anthropic, CoreWeave, Tink, 11Labs. Full sessions, shot and tagged, on our drives.

Every cut ends at the same door: apply, enter the hackathon, come to the next cowork.

Concept mocks from the same day's rushes. Talk frame from the working rough cut — subtitle verbatim from the session transcript.

05 — Still in the tin from London

More from one London cowork.

Eight cuts we can pull without a single new shoot, every line checked against the session transcripts.

“Don’t be a dick for a tick”short · 30–60s

CoreWeave — guest talk, day 1

The $400K pay cutshort · 30s

CoreWeave — guest talk, day 1

Terms over valuation, alwaysquote card · 15s

CoreWeave — guest talk, day 1

Put a security.txt on your domainshort · 30–45s

Ben Spring & Zayne Zhang — security talk, day 1

AI is about to cause chaos in cybersecurityshort · 30–60s

Ben Spring & Zayne Zhang — security talk, day 1

Don’t let pricing get in the wayshort · 30–45s

Luke — 11Labs guest talk, day 2

Bootstrapping for two years in painlong-form · 2–3 min + cutdown

Marcus — Zellify · day 2 interviews

“We booked out a cinema on a whim”short · 30s

Screening night — MC welcome, day 1

All eight sit in one weekend’s rushes, already on our drives.
The engine keeps cutting long after the event ends.

Working titles, each checked against the edit-system transcripts from London ’26. Sessions still awaiting transcription are not listed. Nothing here has been posted.

06 — Where the audience already is

The next cohort isn’t reading
press releases.

0^%

of US teens open TikTok every day — 21% “almost constantly” (Pew, Dec 2025)

0h0m

average daily TikTok time for 16–24s — the most of any platform (DataReportal 2026)

0^%

of Gen Z search on TikTok weekly — discovery starts in the feed (WARC × TikTok 2025)

0^%

of global investors say digital comms influence investment decisions (FTI 2025)

Founders scroll short-form. Sponsors and LPs scroll LinkedIn.
The engine feeds both, natively.

“…the people who are bringing the future closer, but doing a crap job of telling the story.”
— how you described Europe’s builders, April 2026. Let’s fix the second half.

07 — Clips fill cohorts

The playbook is public. YC and 20VC wrote it.

0% of accepted YC founders watched YC’s YouTube before applying; video is their #2 source of accepted applicants.

20VC took clips in-house: 105K TikTok followers in four months, 23% of all net-new podcast subscribers, and “over 80 deals a month” sourced on TikTok alone.

“Distribution is everything. Bake it into your cap table.”
— Harry Stebbings, 20VC

“One hour podcast, one minute clip.”
— a16z New Media, 2026

20VC × Simon Sinek3.6M

Watch on TikTok

20VC × Rishi Sunak4.2M

Watch on TikTok

YC × Karpathy2.5M

a16z Short — Instagram load times1.8M

Cluely launch → $15M a16z13M+

Cluely launch film — x.com

€10M, 215 backers, a cohort the FT writes about. Scroll the rail →

08 — The honest bit

The message works.
The channels don’t.

YouTube subscribers

Project Europe

0

20VC

214K

Y Combinator

2.3M

TikTok followers

Project Europe

0

20VC

268K

34 YouTube subscribers. We counted twice.

Year 1 was scrappy and the message still landed: 600K site views and 1,000+ applications in the first 24 hours. Demand was never the problem. Distribution was. Distribution is fixable.

Bars square-root scaled. On a linear scale you’d be invisible, which is rather the point. Counts verified 10 Jul 2026. Full receipts under “Sources”, bottom right.

09 — We were already in the room

Year 1 is on our drives.
Year 2 starts warm.

Shot with you so far: Stockholm ’25 · London ’25 · Berlin ’26 · Barcelona ’26 · Project 11Labs · Cerebionics · Zero Industries · Hacktron × Lovable. Full guest talks banked: Anthropic, CoreWeave, Tink.

The founders trust our cameras. Year 1 built Kitty and Jade as curators and professionals — guides to the videos, never the centre frame. We keep them exactly there.

27 magnetic founders backed. 3,500 hackathon builders sending in videos. That material needs an engine to turn it into film.

And when a founder moment escapes the company channels, this is what happens:

Kitty’s Agnessa drone post: 268K views. Roughly 30–200× her typical post. Founder moments travel.

Each film rides the featured person's own following, posted through PE's pages and the team's: Kitty, Jade, Kieran. What returns becomes the next film.

10 — How it runs

You upload. We handle the rest.

Centred around soundbites: industry hacks · technical advice · company building · why Europe is great · sponsor segments · motivational. One shoot day in → a month of presence out.

11 — Native, never crossposted

Every channel gets the respect it demands.

Personalised social algorithms are now so good that if the production value is there, the content in the clips is good, and we stay consistent to each channel’s best practices — the algorithm will reward us with highly focused audiences: the people who actually want to watch this content.

TikTok · Shorts · Reels

Founders & Gen Z

The discovery layer. Trial posts find winners before they go wide.

10–15s hooks · 30–60s stories

Small accounts can still break out. Every clip carries the application link.

Sponsors · C-level · LPs

Your strongest base (26.5K). Video runs ~5× other formats. Where investor FOMO compounds.

15s lead-ins · 60–90s talk cuts

GTM talks & culture cuts — boardroom-safe, still human.

X

The tech conversation

The ignition layer. Founder moments break out, the press picks up.

10–15s moments · clips that thread

Kitty’s drone post already proved it.

YouTube

The long story

Cowork films, founder talks, the Year 2 documentary. YC’s 68% happened here.

15–60s shorts · full films

Thumbnails, narrative, cadence — all deliberate.

Two lengths by design: 10–15s hooks for discovery, 30–90s cuts where feeds reward depth. Posted at each channel’s best hours, re-tuned monthly from your own data.

12 — Europe is the character

Founders become the signal.

Not a podcast host’s persona. Not manufactured drama. Project Europe curating, documenting and nurturing this era, real under-25s being unadulterated: dropping wisdom, breaking out into laughter. Entrepreneur and hustle culture, the honest version. Building the founders up, showing them as experts and the next generation.

Zayne — Hacktron. “PoC || GTFO.” His hacker persona is an authority in the space. Every clip builds him, Hacktron’s social value, and the incubator vibe around Project Europe.

Selin — Suna. A completely different vibe: wellness and holistic style shining through, and a natural Project Europe ambassador.

Chaotic and youthful — while still remaining serious.
There’s an under-25 rule, after all.

Zayne’s meme — authority, as the timeline understands it

“We had this crazy spiking application from people we would never ever have met.”
— Kitty, after one cohort founder’s “follow along with me” TikTok. That was one video, unplanned.

Reactive by design

Quick cuts for cohort announcements · national days · public holidays. The calendar is pre-marked, so the engine reacts fast.

Signalling, all over Europe

Educational content makes Project Europe feel like an initiative and a resource, increasing local reach and network building all over Europe, respectful of the raw talent of the founders, the quality of sponsors and keynote speakers, and the history of Europe.

13 — Deliverables

Content, handled.

→The Year 2 Documentary & milestone films — Year 1 premiered at Curzon Soho; Year 2’s belongs at Dean Street. Founder-story retrospectives as milestones land

→Cowork & hackathon films — plus 5–10 cutdowns and clips from every event

→The daily fleet — repurposed clips across every channel; every short built hook-first: hook, then premise, then payoff

→Clip variations for testing — same cut, different layouts and hooks, for A/B tests and trial reels; winners go wide

→Founder vlog cameras — kit in founders’ hands between events, feeding the footage bank for the daily fleet

→Cloud intake & asset library — every soundbite and hero moment, tagged and searchable

→Posting calendar, scheduling & tracking — daily short-form, 2–3 hero posts a week, across PE pages and team accounts; analytics live and open to Project Europe

→Monthly creative call — the data, the long-term strategy, what to cover next, ideas from your side

→Wired to your funnels — company submissions, hackathon entries, event sign-ups, mailing list, Luma

“Media — support with the creation of world class media and distribution across our platforms.”
— your promise to every founder, on projecteurope.co. The engine is how it ships, every day, all year.

Michael Fitzpatrickproduction & your monthly numbers

Jay Oliver Greencreative direction, every channel’s voice

James Robertsonthe infrastructure underneath

We handle content and distribution. Reach becomes applications.
hello@solvent.studio

The Content Engine

One film filled a pipeline.

One post outran
a media budget.

Three posts, three platforms, one cowork. No new shoots.

The 30-second story.
The talk that converts.

More from one London cowork.

The next cohort isn’t reading
press releases.

The playbook is public. YC and 20VC wrote it.

The message works.
The channels don’t.

Year 1 is on our drives.
Year 2 starts warm.

You upload. We handle the rest.

Every channel gets the respect it demands.

Founders become the signal.

Content, handled.

Sources & receipts

Audience

Proof

Videos referenced

Project Europe

The Content Engine

One film filled a pipeline.

One post outrana media budget.

Three posts, three platforms, one cowork. No new shoots.

The 30-second story.The talk that converts.

More from one London cowork.

The next cohort isn’t readingpress releases.

The playbook is public. YC and 20VC wrote it.

The message works.The channels don’t.

Year 1 is on our drives.Year 2 starts warm.

You upload. We handle the rest.

Every channel gets the respect it demands.

Founders become the signal.

Content, handled.

Sources & receipts

Audience

Proof

Videos referenced

Project Europe

One post outran
a media budget.

The 30-second story.
The talk that converts.

The next cohort isn’t reading
press releases.

The message works.
The channels don’t.

Year 1 is on our drives.
Year 2 starts warm.