Every channel. Every day. Handled.
Repurposing and shooting new footage into a library of 9:16 clips — to further Project Europe’s reach, get more applicants, build investor FOMO, and further the message of European tech.
“Let’s change the narrative 👀” — your pinned post, day one
→ arrow keys / swipe
01 — Where the audience already is
The next cohort isn’t reading press releases.
0%
of US teens open TikTok every day — 21% “almost constantly” (Pew, Dec 2025)
1h37m
average daily TikTok time for 16–24s — the most of any platform (DataReportal 2026)
0%
of Gen Z search on TikTok weekly — discovery starts in the feed (WARC × TikTok 2025)
0%
of global investors say digital comms influence investment decisions (FTI 2025)
Founders scroll short-form. Sponsors and LPs scroll LinkedIn. The engine feeds both — natively.
“…the people who are bringing the future closer, but doing a crap job of telling the story.” — how you described Europe’s builders, April 2026. Let’s fix the second half.
02 — Clips fill cohorts
The playbook is proven — and public.
0%of accepted YC founders watched YC’s YouTube before applying — video is their #2 source of accepted applicants.
20VC took clips in-house: 105K TikTok followers in four months, 23% of all net-new podcast subscribers, and “over 80 deals a month” sourced on TikTok alone.
“Distribution is everything. Bake it into your cap table.” — Harry Stebbings, 20VC
“One hour podcast, one minute clip.” — a16z New Media, 2026
€10M, 215 backers, a cohort the FT writes about. Scroll the rail →
03 — The honest bit
The message lands. The reach doesn’t — yet.
YouTube subscribers
Project Europe
34
20VC
214K
Y Combinator
2.3M
TikTok followers
Project Europe
0
20VC
268K
34 YouTube subscribers. We counted twice.
Year 1 was scrappy — content was all over the place — but the message resonated: 600K site views and 1,000+ applications in the first 24 hours of launch. Demand was never the problem. Distribution is — and it’s fixable infrastructure.
Bars square-root scaled — on a linear scale you’d be invisible, which is rather the point. Counts verified 10 Jul 2026 — full receipts under “Sources”, bottom right.
04 — We were already in the room
Year 1 is on our drives. Year 2 starts warm.
Shot with you so far: Stockholm ’25 · London ’25 · Berlin ’26 · Barcelona ’26 · Project 11Labs · the Cerebionics founder film · Zero Industries test flight · Hacktron × Lovable — plus full guest talks already banked from Anthropic, CoreWeave and Tink. The founders already trust our cameras — familiarity means more honest “performances”. And Year 1 built Kitty and Jade as curators and professionals — guides to the videos, never the centre frame. We keep them exactly there.
27 magnetic founders backed. 3,500 hackathon builders sending in videos. The raw material never runs out — it just needs the engine.
And when a founder moment escapes the bubble, it outperforms everything:
Kitty’s Agnessa drone post — 268K views, 3,692 likes, 522 reposts. Roughly 30–200× a typical post from the same account. Founder moments travel. We build the engine that produces them weekly.
One film filled a pipeline. One post outran a media budget.
Lavoit — the film that sold
We made Lavoit’s founder film in September 2025; Project Europe posted it. In Nils’s own words: “After that video we got over 20 inbounds and closed about 25% of them.” On comparable hydrogen-software contract values, that’s roughly €150K–€800K of year-one business from one film.¹
Agnessa — the moment that travelled
May 2026: a raw clip of Cerebionics’ founder flying a drone by thought, posted once on Kitty’s personal X. 268K views · 3,692 likes · 522 reposts — 30–200× the account’s typical post. The same moment on the company’s own channels peaked at 604 reactions: the audience follows the moment, not the channel.²
Neither was planned. The engine makes them routine — founder moments, produced weekly.
¹ Inbound and close figures from the founder directly; contract values undisclosed — range estimated from comparable hydrogen-operations software pricing, not audited revenue. ² Post metrics live, 10 Jul 2026; ≈ $3–5K equivalent paid reach at 2026 tech-vertical CPMs — before any credibility premium.
06 — How it runs
You upload. We handle the rest.
Centred around soundbites: industry hacks · technical advice · company building · why Europe is great · sponsor segments · motivational. One shoot day in → a month of presence out; re-usability and alts for maximum reach.
07 — The daily fleet, cut from your rushes
Three posts. One cowork. Zero new shoots.
Following · For You
MORE INTENSE GROWTHSINCE JOINING PROJECT EUROPE
@projecteuropegrowth since joining PE ↗
Marcus — co-founder, Zellify (PE cohort) · day 2 interviews
Reels
INSTEAD, I DECIDEDTO DO THE GRIND
@projecteuropeOriginal audio
Daniel Kjellén — founder, Tink · guest talk, day 2
Shorts
IF YOU CAN'T SELL IT,IT'S WORTH ZERO
@projecteuropeSubscribe
CoreWeave — guest talk, day 1
Cut from the archive in an afternoon. Native hooks in the first 3 seconds.
Concept mocks — frames from the London '26 rushes, graded and reframed; captions from the edit-system transcripts. Nothing here has been posted.
08 — The depth layers, same rushes
The 30-second story. The talk that converts.
FOCUS ON THE INPUT —NOT THE OUTPUT
0:22 / 0:28
30s bracket — the full answer; the short on the previous slide is its hook
there's a trade-off between preventing a powerful model from doing something bad — and making it not so useful
PE
Anthropic × Project Europe — Stephan von Perger, London Cowork '26
Project Europe · full talk · 1:02:14
Why both layers
Sub-15s clips get ~3× fewer views than 60–120s cuts. The shorts hook; the 30s bracket tells the story; the talk converts — the layer where applications marinate.
The archive is stacked
Every cowork stacks guest talks like this. Year 1 already holds Anthropic, CoreWeave, Tink's Daniel Kjellén, 11Labs — full sessions, shot, tagged and uncut on our drives.
Every cut ends the same door: apply, enter the hackathon, come to the next cowork.
Concept mocks from the same day's rushes. Talk frame from the working rough cut — subtitle verbatim from the session transcript.
09 — Native, never crossposted
Every channel gets the respect it needs.
Personalised social algorithms are now so good that if the production value is there, the content in the clips is good, and we stay consistent to each channel’s best practices — the algorithm will reward us with highly focused audiences: the people who actually want to watch this content.
TikTok · Shorts · Reels
Founders & Gen Z
The discovery layer. Native hooks in the first 3 seconds, soundbites and story cuts, trial posts to find winners before they go wide.
10–15s hooks · 30–60s stories
Go viral with 50 followers — every clip carries the application link.
LinkedIn
Sponsors · C-level · LPs
Your strongest base (26.5K). Video engagement runs ~5× other formats; views +36% in a year. Where investor FOMO compounds.
15s lead-ins · 60–90s talk cuts
GTM talks & culture cuts — boardroom-safe, still human.
X
The tech conversation
The ignition layer — where founder moments detonate and press picks up. Threads, clips, the unplanned moment.
10–15s moments · clips that thread
Kitty’s drone post already proved it.
YouTube
The long story
Cowork films, founder talks, the Year 2 documentary. The channel where applications marinate — YC’s 68% happened here.
15–60s shorts · full films
Thumbnails, narrative, cadence — all deliberate.
Well-made clips, following hooks — formatted for each channel and audience. Two lengths by design: 10–15s hooks for discovery and volume, 30–90s cuts where feeds reward depth (60–120s posts pull 3–4× the views of sub-15s). A/B variations and trial posts for extra reach and data points. Posted at each channel’s best hours, re-tuned monthly from your own data — consistency alone is worth ~450% more engagement per post.
10 — Europe is the character
Founders become the signal.
Not a podcast host’s persona. Not manufactured drama. Project Europe curating, documenting and nurturing this era — real under-25s being unadulterated: dropping wisdom, breaking out into laughter. Entrepreneur and hustle culture, the honest version. Building the founders up — showing them as experts and the next generation.
Zayne — Hacktron.“PoC || GTFO.” His hacker persona is an authority in the space. Every clip builds him, Hacktron’s social value, and the incubator vibe around Project Europe.
Selin — Suna.A completely different vibe — wellness and holistic style shining through naturally. And a natural Project Europe ambassador.
Chaotic and youthful — while still remaining serious. There’s an under-25 rule, after all.
image slot — assets/zain-meme.jpg
authority, as the timeline understands it
“We had this crazy spiking application from people we would never ever have met.” — Kitty, after one cohort founder’s “follow along with me” TikTok. That was one video, unplanned.
Reactive by design
Quick content for cohort company announcements · country national days · public holidays — Earth Day? Post the Lavoit clip talking green energy. The calendar is pre-marked, so the engine can be more reactive.
Signalling, all over Europe
Educational content makes Project Europe feel like an initiative and a resource — a well-cut GTM talk or company-culture interview is high value to an investor or founder. Increased local reach and network building all over Europe, respectful of the raw talent of the founders, the quality of sponsors and keynote speakers, and the history of Europe.
11 — Deliverables
Content, handled.
→Cloud intake & asset library— every soundbite and hero moment, tagged and searchable
→CoWork films— plus 5–10 cutdowns from every event
→The Year 2 Documentary— Year 1 premiered at Curzon Soho; Year 2’s belongs on your screen at Dean Street
→Posting calendar, scheduling and tracking— analytics live and open to Project Europe
→Wired to your funnels— company submissions, hackathon entries, event sign-ups, mailing list, Luma
“Media — support with the creation of world class media and distribution across our platforms.” — your promise to every founder, on projecteurope.co. The engine is how it ships, every day, all year.
Michael Fitzpatrickproduction & your monthly numbers
Jay Oliver Greencreative direction, every channel’s voice
James Robertsonthe infrastructure underneath
Feasible because the archive, the rigs and the founder relationships already exist.
We handle the content and its distribution. The reach becomes applications. Year 2 is already on our drives. Let’s point it at the world. — hello@solvent.studio
Sources & receipts
Counts verified 10 July 2026. Full sourced research pack lives with the internal document.
